Everyone knows that Wegmans is the best grocery store in the country. We in Central New York take this for granted because they began in Rochester and have been in the Syracuse area since the John Glenn Boulevard store opened in Liverpool in 1968.
This post from Kelly Lux's Career View Mirror blog is about my favorite supermarket chain, but the things she describes are the perfect model for insurance agencies trying to figure out how to use social media. Relationships with customers are built one tweet at a time. Read and learn.