While many apps fall into the entertainment category, the Insurance Information Institute (I.I.I.) has just launched a free mobile disaster preparedness app that could protect your home and family.
Whether it’s a hurricane, wildfire, severe winter weather, earthquake, or other disaster, the I.I.I.’s “Know Your Plan” app for iPhone provides check lists and vital safety tips to help users prepare for catastrophe before disaster strikes.
“Know Your Plan” provides consumers with a library of preloaded checklists to learn about important property protection and preparedness steps. Customized lists can also be built from scratch.
Each checklist gives users options to set task completion dates, chart their progress and make additional notes for individual tasks.
One of the cool features of the app is that in the event of a disaster, users will be able to access a geotargeted emergency alert feed guiding them to up-to-the-minute information about local evacuation routes and other details about the disaster.
This is cool in so many ways. First, it gives consumers specific steps they can take to help themselves survive a catastrophe. Second, it is a fine example of a supposedly technophobic industry (insurance) using modern technology to help its customers. Third, this is about the insurance industry helping people with no apparent industry benefit -- no higher premiums, no denied claims. Yes, the industry benefits from smaller losses, but so do its customers.
I intend to install this app on my iPhone at my first opportunity, and I encourage everyone reading this blog to let their clients know about it.