Brought to you by:

BigINYHorizontal 172x66px

Twitter Updates

    follow me on Twitter
    Blog powered by Typepad

    « Isn't This Rebating? | Main | Lost Key Coverage »

    October 27, 2010


    Feed You can follow this conversation by subscribing to the comment feed for this post.

    Lori L Kozuch, Principal, Niagara National Inc.

    I too found the article wonderful. It makes you really wonder if you know exactly what your customers expect vs what we think they expect from us. It is our duty to ask our customers and see if there are areas that are being mentioned that we do not excel in. I believe many don't ask the question because the answer might not be convenient for us. In the increasingly competitive marketplace - it is time we Independent Agents to promote ourselves and see if we can really give the customers what they are looking for.

    Tim Dodge

    Lori, good points. I know that whenever I lost an account as a commercial lines underwriter, my instinctive reaction was always, "But--but--we worked so hard for them! We have all these great services! How could they leave over a couple of percentage points?" Maybe it was because the services we promoted didn't appear to be all that special from the customer's viewpoint. That certainly appears to be what the business owner in this article was saying.

    I think this is a good thing to remember regardless of whether you're an insurance company, an insurance agency, or an insurance trade association. Don't assume you know what people want. You may find out too late that you were wrong.

    Verify your Comment

    Previewing your Comment

    This is only a preview. Your comment has not yet been posted.

    Your comment could not be posted. Error type:
    Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

    The letters and numbers you entered did not match the image. Please try again.

    As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

    Having trouble reading this image? View an alternate.


    Post a comment

    Comments are moderated, and will not appear until the author has approved them.

    Your Information

    (Name and email address are required. Email address will not be displayed with the comment.)